M.A. Creative Media With AI (EROS)
This Course Structure is Curated as per the NEP-2020 Guidelines
Course Overview
M.A. Creative Media with AI program at Malla Reddy Vishwavidyapeeth, Hyderabad, is a postgraduate program offered in collaboration with EROS Group, designed to provide advanced research-grade training in AI-integrated creative media production, platform economics, and media policy. This program focuses on equipping students with theoretical depth and advanced practical skills from the 1st semester itself. The curriculum covers advanced generative AI, AI media research, audience analytics, transmedia storytelling, AI-driven personalisation, media policy, and capstone production. Students gain advanced practical experience in enterprise-grade AI environments, EROS industry residency, and dissertation-level research projects. Graduates of this program emerge as ‘AI Media Strategists, Generative AI Creative Directors, and Senior Brand Content Leaders’, enabling them to pursue further higher studies & do research in AI-Integrated Media along with plenty of job opportunities globally.
Job Roles & Progression
| Duration | Role | Roles and Responsibilities | Salary Range |
| 0–2 Years | Senior AI Content Producer / Brand Content Strategist | Joins at mid-tier with PG premium, leads AI media projects, drives transmedia campaigns, manages junior teams, and contributes to research / publication for the studio. | ₹6.0–12.0 LPA |
| 2–5 Years | AI Media Strategist / Brand Content Director | Leads brand strategy across OTT / digital / social, owns AI tool adoption roadmap, builds high-performance teams, and represents the studio in industry forums. | ₹12.0–24.0 LPA |
| 5–10 Years | Senior Creative Director / Senior Media Researcher | Sets creative vision at major OTT platforms / agencies, drives AI / platform policy direction, mentors next-gen leaders, and publishes peer-reviewed research. | ₹24.0–48.0 LPA |
| 10+ Years | Studio Founder / Faculty / AI Media Consultant | Runs an AI-native media venture, joins academia (post-PhD), or consults for top-tier brands and OTT platforms internationally, shaping industry direction. | ₹48.0 LPA – 2.5 Cr+ |
Course Details
Description: 4 Years Degree Program
No. of Seats: 40
No. of Credits: 160 minimum & as specified
The minimum eligibility for B.Sc. Diabetic Sciences is a pass in 10+2 with at least 50% marks in Physics, Chemistry and Biology from a recognized board (CBSE/ISC) or equivalent.
| Semester | Name of the Subject |
| Semester 1 | Human Anatomy Human Physiology Biochemistry Basic Principles of Nutrition Introduction to Diabetes Practical: Anatomy and Biochemistry Lab |
| Semester 2 | Pathophysiology of Diabetes Pharmacology Fundamentals of Diabetes Management Community Medicine and Public Health Practical: Diabetes Management and Patient Interaction |
| Semester 3 | Advanced Diabetes Management Endocrinology Diabetes Complications Clinical Psychology Practical: Monitoring and Managing Diabetic Patients |
| Semester 4 | Diabetes in Special Populations (Pediatric and Geriatric) Dietary Management in Diabetes Diabetes and Cardiovascular Diseases Research Methodology and Biostatistics Practical: Specialized Diabetes Care |
| Semester 5 | Gestational Diabetes Management Lifestyle Modification and Diabetes Diabetes in Critical Care Settings Diabetes Foot Care Practical: Foot Assessment and Lifestyle Counseling |
| Semester 6 | Advanced Therapeutics in Diabetes Insulin Pump Therapy Emerging Trends in Diabetic Technology Health Education and Promotion Practical: Insulin Pump Programming and Patient Training |
| Semester 7 | Clinical Internship in Diabetology Case Studies and Patient Management Practical: Diabetes Clinics and Hospitals |
| Semester 8 | Diabetes Unit Management Thesis/Research Project Entrepreneurship in Diabetes Care Practical: Clinical and Administrative Operations |
- Clinical Management of Diabetes: Proficiency in diagnosing, monitoring, and managing patients with diabetes and its complications.
- Dietary and Lifestyle Counseling: Skills in advising patients on diet, exercise, and lifestyle modifications to manage diabetes effectively.
- Diabetes Technology and Insulin Management: Knowledge of insulin pumps, glucometers, and emerging technologies in diabetic care.
- Patient Education and Public Health: Expertise in educating patients and communities on diabetes prevention and management.
- Specialized Diabetes Care: Focus on managing gestational diabetes, pediatric diabetes, and diabetes in elderly populations.
- Diabetes Unit Management: Skills to manage diabetes care units, including administrative tasks, compliance, and patient coordination.
- Certification in Advanced Diabetes Management: Training in advanced clinical care and therapeutic interventions for diabetic patients.
- Lifestyle and Dietary Management Certification: Focuses on dietary planning and lifestyle interventions for managing diabetes.
- Diabetes Technology Certification: Covers the use of modern diabetic technologies such as insulin pumps and continuous glucose monitors.
- Public Health and Patient Education Certification: Emphasizes community-level education and diabetes prevention programs.
- Diabetes Unit Management Certification: Provides training in managing diabetes clinics and administrative operations.
- M.Sc. in Diabetes or Endocrinology
- Postgraduate Diploma in Diabetology
- Master’s in Clinical Nutrition
- Advanced Certifications in Diabetes Technology or Public Health
| Duration | Roles and Responsibilities | Salary Range |
| 0-3 years | Diabetes Educator, Clinical Nutritionist | ₹4,50,000 – ₹6,50,000 per annum |
| 3-5 years | Diabetes Specialist, Lifestyle Coach | ₹6,50,000 – ₹8,50,000 per annum |
| 5-10 years | Senior Diabetes Care Specialist, Unit Manager | ₹8,50,000 – ₹12,00,000 per annum |
| 10+ years | Director of Diabetes Care Services, Consultant Diabetologist | ₹12,00,000+ per annum |
Note: Salaries vary based on experience, location, and type of healthcare institution.
A Bachelor’s degree in Creative Media, Mass Communication, Film, Journalism, Digital Media, Design, or any related discipline with a minimum aggregate of 50% or equivalent CGPA from a recognized university.
M.A. Creative Media with AI students undergo hands-on training in advanced generative AI labs, audience-research suites, EROS industry residency studios, and capstone production environments, gaining practical experience in research-grade AI media projects.
- Advanced Generative AI Mastery: Enterprise-grade competency with GPT, Claude, Gemini, Sora, and emerging frontier models.
- Media Research Capability: Skills in audience analytics, platform economics, and AI-driven content research.
- Strategic Brand & Media Direction: Ability to lead brand content strategy and creator-economy ventures.
- AI Policy & Ethics Expertise: Understanding of platform regulation, IP, deepfake policy, and AI governance.
- Industry Leadership Readiness: Direct exposure to EROS Group senior workflows and industry residency mentorship.
- Dissertation-Level Research Skills: Capability to conduct original research and publish in peer-reviewed media journals.
- Advanced Certification in Generative AI Strategy: Senior-level credential for AI media leadership.
- Certification in Media Research Methods: Quantitative and qualitative research methodology training.
- Platform Policy & Regulation Certification: Focused training on OTT, social media, and AI policy frameworks.
- Advanced Brand Strategy Certification (MICA / Cannes Academy): Premium brand-strategy credentials.
- Certification in AI Ethics & Responsible Innovation: Senior-level credential for AI governance.
- Ph.D. in Media Studies / AI in Creative Industries
- Postdoctoral Fellowship in AI & Media
- Advanced Industry Fellowship with EROS Group / Netflix India
- Postgraduate Diploma in Media Policy / Platform Economics
- Executive Programs in Creative Leadership (FTII / IIM)
Fee Structure Per Academic Year
| Tuition Fee | Miscellaneous Fee | Scholarship (Applicable for Tuition Fees of 1st year only) | ||||
| 125000 ₹ | 15000 ₹ | > 95% – 125000 ₹ | >85 to 94.99% – 62500 ₹ | > 80-84.99% – 31250 ₹ | > 75-79.99% – 12500 ₹ | > 70 – 74.99% – 6250 ₹ |
