B.A. Digital Media & Content Creation
This Course Structure is Curated as per the NEP-2020 Guidelines
Course Overview
B.A. Digital Media & Content Creation program at Malla Reddy Vishwavidyapeeth, Hyderabad, is an undergraduate program designed to provide comprehensive education and hands-on training in digital content production, social media strategy, and creator-economy entrepreneurship. This program focuses on equipping students with theoretical knowledge and hands-on skills from the 1st semester itself. The curriculum covers digital storytelling, mobile content production, photography, podcasting, social media analytics, YouTube production, brand content, and live streaming. Students gain practical experience in dedicated content studios, podcast facilities, and through real client engagements. Graduates of this program emerge as ‘Skilled Content Creators, Social Media Strategists, and Brand Content Heads’, enabling them to pursue further higher studies & do research in Digital Media along with plenty of job opportunities globally.
Job Roles & Progression
| Duration | Role | Roles and Responsibilities | Salary Range |
| 0–2 Years | Social Media Executive / Content Creator / Junior Podcast Producer | Manages brand social media, creates short-form content for Instagram / YouTube / Reels, supports podcast production, runs basic ad campaigns, and learns digital strategy under senior leads. | ₹3.0–5.5 LPA |
| 2–5 Years | Content Strategist / Brand Content Manager / Established Creator | Owns content strategy for brands or builds a personal creator channel with verified audience, manages multi-platform calendars, runs influencer marketing, and earns brand sponsorship deals. | ₹5.5–14.0 LPA |
| 5–10 Years | Senior Content Strategist / Brand Newsroom Editor / Top Creator | Leads content for D2C brands or agencies, runs profitable creator businesses with sponsorship / product revenue, manages content teams, and consults on platform strategy. | ₹14.0–32.0 LPA |
| 10+ Years | Head of Content / Newsletter Founder / Creator-Economy Entrepreneur | Heads content at major brands or runs a content / newsletter / podcast network, raises external funding, builds and exits content ventures, and shapes industry direction. | ₹32.0 LPA – 1.5 Cr+ |
Course Details
Description: 4 Years Degree Program
No. of Seats: 40
No. of Credits: 160 minimum & as specified
The minimum eligibility for B.Sc. Diabetic Sciences is a pass in 10+2 with at least 50% marks in Physics, Chemistry and Biology from a recognized board (CBSE/ISC) or equivalent.
| Semester | Name of the Subject |
| Semester 1 | Human Anatomy Human Physiology Biochemistry Basic Principles of Nutrition Introduction to Diabetes Practical: Anatomy and Biochemistry Lab |
| Semester 2 | Pathophysiology of Diabetes Pharmacology Fundamentals of Diabetes Management Community Medicine and Public Health Practical: Diabetes Management and Patient Interaction |
| Semester 3 | Advanced Diabetes Management Endocrinology Diabetes Complications Clinical Psychology Practical: Monitoring and Managing Diabetic Patients |
| Semester 4 | Diabetes in Special Populations (Pediatric and Geriatric) Dietary Management in Diabetes Diabetes and Cardiovascular Diseases Research Methodology and Biostatistics Practical: Specialized Diabetes Care |
| Semester 5 | Gestational Diabetes Management Lifestyle Modification and Diabetes Diabetes in Critical Care Settings Diabetes Foot Care Practical: Foot Assessment and Lifestyle Counseling |
| Semester 6 | Advanced Therapeutics in Diabetes Insulin Pump Therapy Emerging Trends in Diabetic Technology Health Education and Promotion Practical: Insulin Pump Programming and Patient Training |
| Semester 7 | Clinical Internship in Diabetology Case Studies and Patient Management Practical: Diabetes Clinics and Hospitals |
| Semester 8 | Diabetes Unit Management Thesis/Research Project Entrepreneurship in Diabetes Care Practical: Clinical and Administrative Operations |
- Clinical Management of Diabetes: Proficiency in diagnosing, monitoring, and managing patients with diabetes and its complications.
- Dietary and Lifestyle Counseling: Skills in advising patients on diet, exercise, and lifestyle modifications to manage diabetes effectively.
- Diabetes Technology and Insulin Management: Knowledge of insulin pumps, glucometers, and emerging technologies in diabetic care.
- Patient Education and Public Health: Expertise in educating patients and communities on diabetes prevention and management.
- Specialized Diabetes Care: Focus on managing gestational diabetes, pediatric diabetes, and diabetes in elderly populations.
- Diabetes Unit Management: Skills to manage diabetes care units, including administrative tasks, compliance, and patient coordination.
- Certification in Advanced Diabetes Management: Training in advanced clinical care and therapeutic interventions for diabetic patients.
- Lifestyle and Dietary Management Certification: Focuses on dietary planning and lifestyle interventions for managing diabetes.
- Diabetes Technology Certification: Covers the use of modern diabetic technologies such as insulin pumps and continuous glucose monitors.
- Public Health and Patient Education Certification: Emphasizes community-level education and diabetes prevention programs.
- Diabetes Unit Management Certification: Provides training in managing diabetes clinics and administrative operations.
- M.Sc. in Diabetes or Endocrinology
- Postgraduate Diploma in Diabetology
- Master’s in Clinical Nutrition
- Advanced Certifications in Diabetes Technology or Public Health
| Duration | Roles and Responsibilities | Salary Range |
| 0-3 years | Diabetes Educator, Clinical Nutritionist | ₹4,50,000 – ₹6,50,000 per annum |
| 3-5 years | Diabetes Specialist, Lifestyle Coach | ₹6,50,000 – ₹8,50,000 per annum |
| 5-10 years | Senior Diabetes Care Specialist, Unit Manager | ₹8,50,000 – ₹12,00,000 per annum |
| 10+ years | Director of Diabetes Care Services, Consultant Diabetologist | ₹12,00,000+ per annum |
Note: Salaries vary based on experience, location, and type of healthcare institution.
A pass in 10+2 (Higher Secondary) in any stream with a minimum aggregate of 50% or equivalent CGPA from a recognized board (CBSE/ISC) or equivalent.
B.A. Digital Media & Content Creation students undergo hands-on training in podcast studios, YouTube production setups, mobile content labs, and social media analytics suites, gaining practical experience in multi-platform content production and creator-economy operations.
- Multi-Platform Content Production: Skills in producing content for YouTube, Instagram, podcasts, and emerging platforms.
- Social Media Analytics: Proficiency with Meta Business Suite, YouTube Studio, Ahrefs, and SEMrush for audience growth.
- Podcast Production Expertise: Hands-on training with Rodecaster Pro, Shure SM7B mics, and video-podcast workflows.
- Brand Storytelling: Understanding of brand voice, content strategy, and creator-brand collaboration.
- Monetization & IP Awareness: Knowledge of contract templates, ad operations, sponsorship deals, and IP protection.
- Live Streaming Operations: Practical capability in multi-cam live broadcasts and real-time engagement management.
- YouTube Content Creator Certification: Platform-issued credential for content creators.
- Meta Blueprint / Google Ads Certification: Industry-recognised digital advertising credentials.
- HubSpot Content Marketing Certification: Foundational marketing strategy credential.
- Certification in Podcast Production: Specialised training in audio production and podcast monetization.
- Adobe Premiere Pro / DaVinci Resolve Certification: Professional editing credential.
- M.A. Digital Media & Content Creation
- MBA in Marketing / Digital Marketing
- M.A. in Mass Communication / Journalism
- Postgraduate Diploma in Content Strategy
- PhD. in Media Studies / Digital Communication
Fee Structure Per Academic Year
| Tuition Fee | Miscellaneous Fee | Scholarship (Applicable for Tuition Fees of 1st year only) | ||||
| 125000 ₹ | 15000 ₹ | > 95% – 125000 ₹ | >85 to 94.99% – 62500 ₹ | > 80-84.99% – 31250 ₹ | > 75-79.99% – 12500 ₹ | > 70 – 74.99% – 6250 ₹ |
