B.A. Journalism & Mass Communication with AI
This Course Structure is Curated as per the NEP-2020 Guidelines
Course Overview
B.A. Journalism & Mass Communication with AI program at Malla Reddy Vishwavidyapeeth, Hyderabad, is an undergraduate program designed to provide comprehensive education and hands-on training in journalism, mass communication, and digital media integrated with artificial intelligence. This program focuses on equipping students with theoretical knowledge and hands-on skills from the 1st semester itself. The curriculum covers reporting and news writing, broadcast journalism, digital and data journalism, AI-assisted news production, fact-checking and verification, multimedia storytelling, public relations, advertising, media law and ethics, AI tools for newsrooms, and dissertation research. Students gain practical experience in newsroom simulation labs, broadcast studios, AI-assisted reporting labs, and through structured internships at newspapers, TV channels, digital newsrooms, and PR agencies. Graduates of this program emerge as ‘Skilled Journalists, Multimedia Reporters, and AI-Augmented Newsroom Professionals’, enabling them to pursue further higher studies & do research in Journalism and Mass Communication along with plenty of job opportunities globally.
Journalism & Media Progression
| Duration | Role | Roles and Responsibilities | Salary Range |
| 0–2 Years | Junior Reporter / Sub-Editor / Multimedia Journalist | Reports on assigned beats for newspapers / TV / digital newsrooms, files multimedia stories, uses AI tools (ChatGPT, Otter, Descript) for research and transcription, and learns industry workflows under senior editors. | ₹2.5–5.0 LPA |
| 2–5 Years | Reporter / Sub-Editor / Producer / PR Executive | Owns major beats (political, business, tech, civic), produces broadcast / digital news segments, integrates AI in newsroom workflows, runs PR campaigns at agencies, or builds a personal byline. | ₹5.0–11.0 LPA |
| 5–10 Years | Senior Reporter / News Editor / Bureau Chief / Senior PR Lead | Leads investigative reporting, edits multi-beat desks, heads regional bureaus, drives AI newsroom adoption, runs PR consultancy practice, and represents the newsroom on industry panels. | ₹11.0–25.0 LPA |
| 10+ Years | Editor / Editor-in-Chief / Communication Head / Independent Journalist | Heads major newspapers / TV channels / digital newsrooms, leads corporate communication at major corporates, or runs an independent journalism / newsletter venture with verified audience and revenue. | ₹25.0 LPA – 1.5 Cr+ |
Course Details
Description: 4 Years Degree Program
No. of Seats: 40
No. of Credits: 160 minimum & as specified
The minimum eligibility for B.Sc. Diabetic Sciences is a pass in 10+2 with at least 50% marks in Physics, Chemistry and Biology from a recognized board (CBSE/ISC) or equivalent.
| Semester | Name of the Subject |
| Semester 1 | Human Anatomy Human Physiology Biochemistry Basic Principles of Nutrition Introduction to Diabetes Practical: Anatomy and Biochemistry Lab |
| Semester 2 | Pathophysiology of Diabetes Pharmacology Fundamentals of Diabetes Management Community Medicine and Public Health Practical: Diabetes Management and Patient Interaction |
| Semester 3 | Advanced Diabetes Management Endocrinology Diabetes Complications Clinical Psychology Practical: Monitoring and Managing Diabetic Patients |
| Semester 4 | Diabetes in Special Populations (Pediatric and Geriatric) Dietary Management in Diabetes Diabetes and Cardiovascular Diseases Research Methodology and Biostatistics Practical: Specialized Diabetes Care |
| Semester 5 | Gestational Diabetes Management Lifestyle Modification and Diabetes Diabetes in Critical Care Settings Diabetes Foot Care Practical: Foot Assessment and Lifestyle Counseling |
| Semester 6 | Advanced Therapeutics in Diabetes Insulin Pump Therapy Emerging Trends in Diabetic Technology Health Education and Promotion Practical: Insulin Pump Programming and Patient Training |
| Semester 7 | Clinical Internship in Diabetology Case Studies and Patient Management Practical: Diabetes Clinics and Hospitals |
| Semester 8 | Diabetes Unit Management Thesis/Research Project Entrepreneurship in Diabetes Care Practical: Clinical and Administrative Operations |
- Clinical Management of Diabetes: Proficiency in diagnosing, monitoring, and managing patients with diabetes and its complications.
- Dietary and Lifestyle Counseling: Skills in advising patients on diet, exercise, and lifestyle modifications to manage diabetes effectively.
- Diabetes Technology and Insulin Management: Knowledge of insulin pumps, glucometers, and emerging technologies in diabetic care.
- Patient Education and Public Health: Expertise in educating patients and communities on diabetes prevention and management.
- Specialized Diabetes Care: Focus on managing gestational diabetes, pediatric diabetes, and diabetes in elderly populations.
- Diabetes Unit Management: Skills to manage diabetes care units, including administrative tasks, compliance, and patient coordination.
- Certification in Advanced Diabetes Management: Training in advanced clinical care and therapeutic interventions for diabetic patients.
- Lifestyle and Dietary Management Certification: Focuses on dietary planning and lifestyle interventions for managing diabetes.
- Diabetes Technology Certification: Covers the use of modern diabetic technologies such as insulin pumps and continuous glucose monitors.
- Public Health and Patient Education Certification: Emphasizes community-level education and diabetes prevention programs.
- Diabetes Unit Management Certification: Provides training in managing diabetes clinics and administrative operations.
- M.Sc. in Diabetes or Endocrinology
- Postgraduate Diploma in Diabetology
- Master’s in Clinical Nutrition
- Advanced Certifications in Diabetes Technology or Public Health
| Duration | Roles and Responsibilities | Salary Range |
| 0-3 years | Diabetes Educator, Clinical Nutritionist | ₹4,50,000 – ₹6,50,000 per annum |
| 3-5 years | Diabetes Specialist, Lifestyle Coach | ₹6,50,000 – ₹8,50,000 per annum |
| 5-10 years | Senior Diabetes Care Specialist, Unit Manager | ₹8,50,000 – ₹12,00,000 per annum |
| 10+ years | Director of Diabetes Care Services, Consultant Diabetologist | ₹12,00,000+ per annum |
Note: Salaries vary based on experience, location, and type of healthcare institution.
A pass in 10+2 (Higher Secondary) in any stream with a minimum aggregate of 50% or equivalent CGPA from a recognized board (CBSE/ISC) or equivalent.
B.A. Journalism & Mass Communication with AI students undergo hands-on training in newsroom simulation labs, broadcast and podcast studios, AI-assisted reporting workstations, fact-checking and OSINT labs, video editing suites, and structured internships at major newspapers, TV channels, digital newsrooms, and PR agencies across Hyderabad and pan-India.
- Reporting & News Writing Mastery: Strong skills in news reporting, feature writing, editorial writing, and investigative journalism across print, broadcast, and digital.
- Broadcast & Multimedia Journalism: Hands-on capability in TV reporting, anchoring, podcast production, and multimedia storytelling.
- AI-Assisted Newsroom Workflows: Practical use of AI tools — ChatGPT, Claude, Otter.ai, Descript, Perplexity, Grammarly — for research, transcription, and content production.
- Fact-Checking & Verification: Working knowledge of OSINT tools, reverse image search, geolocation, and AI-content detection for combating misinformation.
- Media Law & Ethics: Understanding of press freedom, defamation, contempt of court, RTI, DPDP Act, and ethical AI use in newsrooms.
- PR, Advertising & Communication: Foundational capability in public relations, corporate communication, and integrated marketing campaigns.
- Reuters / BBC Academy Journalism Certification: Globally recognised newsroom credentials.
- Google News Initiative (GNI) Digital Journalism Certification: Industry-standard credential for digital reporting.
- Certification in Fact-Checking (Poynter / IFCN): Premier fact-checking and verification credential.
- Certification in AI for Journalism (LSE / Knight Center): Specialised credential for AI-augmented newsrooms.
- Certification in Data Journalism (Knight Center / DataCamp): Specialised credential for data-driven reporting.
- M.A. Journalism & Mass Communication with AI
- Master’s in Mass Communication / Journalism (IIMC, ACJ, Symbiosis, Christ University)
- Postgraduate Diploma in Broadcast Journalism / Digital Journalism
- International Master’s (Columbia Journalism School, Cardiff, City University London)
- Ph.D. in Mass Communication / Media Studies
