B.A. Creative Media With AI (EROS)
This Course Structure is Curated as per the NEP-2020 Guidelines
Course Overview
B.A. Creative Media with AI program at Malla Reddy Vishwavidyapeeth, Hyderabad, is an undergraduate program offered in collaboration with EROS Group, designed to provide comprehensive knowledge and hands-on training in creative media production integrated with artificial intelligence. This program focuses on equipping students with theoretical knowledge and practical skills from the 1st semester itself. The curriculum covers digital storytelling, generative AI for visual and audio content, AI-driven video and image production, photography, social media analytics, AR/VR content creation, and AI-assisted live streaming. Students gain practical experience in industry-grade studios, AI labs, and structured engagement with EROS Group production workflows. Graduates of this program emerge as ‘Skilled AI Content Producers, Generative AI Creative Directors, and AI-Powered Filmmakers’, enabling them to pursue further higher studies & do research in AI-Integrated Media along with plenty of job opportunities globally.
Job Roles & Progression
| Duration | Role | Roles and Responsibilities | Salary Range |
| 0–2 Years | Junior Content Producer / AI Content Associate | Assists senior producers in production planning, generates AI-driven content drafts, manages social media calendars, edits short-form videos, supports campaign launches, and learns industry workflows under mentorship. | ₹3.5–6.0 LPA |
| 2–5 Years | Content Producer / Brand Content Specialist | Owns content projects end-to-end, leads AI tool integration in production pipelines, manages junior team members, develops brand content strategy, and pitches to clients with EROS-network access. | ₹6.0–14.0 LPA |
| 5–10 Years | Senior Producer / Brand Content Director | Leads multi-platform campaigns, directs AI media strategy for brands, manages production budgets in crores, builds creator-economy ventures, and represents the studio in industry forums. | ₹14.0–28.0 LPA |
| 10+ Years | Creative Director / Media Start-up Founder | Sets creative vision for the studio or own media venture, leads board-level strategy, builds and exits content businesses, mentors next-generation creators, and drives industry standards. | ₹28.0–80.0+ LPA |
Course Details
Description: 4 Years Degree Program
No. of Seats: 40
No. of Credits: 160 minimum & as specified
The minimum eligibility for B.Sc. Diabetic Sciences is a pass in 10+2 with at least 50% marks in Physics, Chemistry and Biology from a recognized board (CBSE/ISC) or equivalent.
| Semester | Name of the Subject |
| Semester 1 | Human Anatomy Human Physiology Biochemistry Basic Principles of Nutrition Introduction to Diabetes Practical: Anatomy and Biochemistry Lab |
| Semester 2 | Pathophysiology of Diabetes Pharmacology Fundamentals of Diabetes Management Community Medicine and Public Health Practical: Diabetes Management and Patient Interaction |
| Semester 3 | Advanced Diabetes Management Endocrinology Diabetes Complications Clinical Psychology Practical: Monitoring and Managing Diabetic Patients |
| Semester 4 | Diabetes in Special Populations (Pediatric and Geriatric) Dietary Management in Diabetes Diabetes and Cardiovascular Diseases Research Methodology and Biostatistics Practical: Specialized Diabetes Care |
| Semester 5 | Gestational Diabetes Management Lifestyle Modification and Diabetes Diabetes in Critical Care Settings Diabetes Foot Care Practical: Foot Assessment and Lifestyle Counseling |
| Semester 6 | Advanced Therapeutics in Diabetes Insulin Pump Therapy Emerging Trends in Diabetic Technology Health Education and Promotion Practical: Insulin Pump Programming and Patient Training |
| Semester 7 | Clinical Internship in Diabetology Case Studies and Patient Management Practical: Diabetes Clinics and Hospitals |
| Semester 8 | Diabetes Unit Management Thesis/Research Project Entrepreneurship in Diabetes Care Practical: Clinical and Administrative Operations |
- Clinical Management of Diabetes: Proficiency in diagnosing, monitoring, and managing patients with diabetes and its complications.
- Dietary and Lifestyle Counseling: Skills in advising patients on diet, exercise, and lifestyle modifications to manage diabetes effectively.
- Diabetes Technology and Insulin Management: Knowledge of insulin pumps, glucometers, and emerging technologies in diabetic care.
- Patient Education and Public Health: Expertise in educating patients and communities on diabetes prevention and management.
- Specialized Diabetes Care: Focus on managing gestational diabetes, pediatric diabetes, and diabetes in elderly populations.
- Diabetes Unit Management: Skills to manage diabetes care units, including administrative tasks, compliance, and patient coordination.
- Certification in Advanced Diabetes Management: Training in advanced clinical care and therapeutic interventions for diabetic patients.
- Lifestyle and Dietary Management Certification: Focuses on dietary planning and lifestyle interventions for managing diabetes.
- Diabetes Technology Certification: Covers the use of modern diabetic technologies such as insulin pumps and continuous glucose monitors.
- Public Health and Patient Education Certification: Emphasizes community-level education and diabetes prevention programs.
- Diabetes Unit Management Certification: Provides training in managing diabetes clinics and administrative operations.
- M.Sc. in Diabetes or Endocrinology
- Postgraduate Diploma in Diabetology
- Master’s in Clinical Nutrition
- Advanced Certifications in Diabetes Technology or Public Health
| Duration | Roles and Responsibilities | Salary Range |
| 0-3 years | Diabetes Educator, Clinical Nutritionist | ₹4,50,000 – ₹6,50,000 per annum |
| 3-5 years | Diabetes Specialist, Lifestyle Coach | ₹6,50,000 – ₹8,50,000 per annum |
| 5-10 years | Senior Diabetes Care Specialist, Unit Manager | ₹8,50,000 – ₹12,00,000 per annum |
| 10+ years | Director of Diabetes Care Services, Consultant Diabetologist | ₹12,00,000+ per annum |
Note: Salaries vary based on experience, location, and type of healthcare institution.
A pass in 10+2 (Higher Secondary) in any stream with a minimum aggregate of 50% or equivalent CGPA from a recognized board (CBSE/ISC) or equivalent.
B.A. Creative Media with AI students undergo hands-on training in industry-grade media studios, generative AI labs, and EROS Group production facilities, gaining practical experience in AI-assisted media production, content strategy, and creative entrepreneurship.
- Generative AI Proficiency: Mastery of leading AI tools including ChatGPT, Claude, Midjourney, Runway, Sora, and ElevenLabs for end-to-end creative production.
- Multi-Format Content Creation: Skills in producing video, audio, photo, and interactive content across digital and broadcast platforms.
- AI-Augmented Workflow Design: Ability to integrate AI tools into traditional production pipelines for accelerated content output.
- Brand & Creator Strategy: Understanding of audience analytics, monetization models, and creator-economy business strategy.
- AI Ethics & Responsibility: Awareness of intellectual property, deepfake risks, algorithmic bias, and responsible AI deployment.
- Industry Readiness: Direct exposure to EROS Group production workflows ensuring industry-aligned competency.
- Certification in Generative AI for Creative Production: Specialized training in advanced prompt engineering and AI media tool integration.
- Adobe Creative Cloud Professional Certification: Industry-standard certification across Photoshop, Premiere Pro, After Effects, and Firefly.
- Certification in AI Video Production: Focused training on Runway, Sora, Pika, Kling, and emerging AI video platforms.
- Social Media Marketing Certification (Meta / YouTube / Google): Platform-recognised certifications for digital marketing competency.
- Certification in AI Ethics and Responsible Content Creation: Covers IP, deepfakes, and ethical AI deployment in creative industries.
- M.A. Creative Media with AI (in Collaboration with EROS)
- M.A. Film, OTT & Digital Cinema
- M.Sc. in Generative AI / Artificial Intelligence
- Postgraduate Diploma in Digital Marketing or Creative Direction
- Ph.D. in Media Studies / AI in Creative Industries
Fee Structure Per Academic Year
| Tuition Fee | Miscellaneous Fee | Scholarship (Applicable for Tuition Fees of 1st year only) | ||||
| 125000 ₹ | 15000 ₹ | > 95% – 125000 ₹ | >85 to 94.99% – 62500 ₹ | > 80-84.99% – 31250 ₹ | > 75-79.99% – 12500 ₹ | > 70 – 74.99% – 6250 ₹ |
