B.Sc. Digital Marketing
This Course Structure is Curated as per the NEP-2020 Guidelines
Course Overview
The B.Sc. Digital Marketing program at Malla Reddy Vishwavidyapeeth, Hyderabad, is an undergraduate program designed to provide comprehensive knowledge and hands-on training in the strategies and techniques of digital marketing.
This program focuses on equipping students with the theoretical knowledge and hands-on skills from the 1st semester itself. The curriculum focuses on search engine optimization (SEO), social media marketing, content marketing, email marketing, web analytics, and digital advertising. Students gain practical experience in developing and implementing digital marketing campaigns, analyzing data, and using various digital marketing tools.
Graduates of this program emerge as ‘Skilled Digital Marketing Professionals’, enabling them to pursue further higher studies & do research in Digital Marketing along with plenty of job opportunities globally. This program equips graduates to work as digital marketing specialists, social media managers, SEO analysts, and marketing consultants in various organizations.
Course Details
Description: 4 Years Degree Program
No. of Credits: 160 minimum and as specified
A pass in 10 + 2 with Physics, Chemistry, and Biology/Mathematics as main subjects from a recognized board (CBSE, ISC, or equivalent).
Semester | Name of the Subject |
Semester 1 | Introduction to Digital Marketing, Marketing Fundamentals, Web Design and Development, Business Communication, English & Communication Skills, Practical: Basic Website Development and Digital Marketing Tools |
Semester 2 | Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, Practical: SEO Keyword Research and Social Media Campaign Setup |
Semester 3 | Web Analytics, Digital Advertising, Mobile Marketing, Marketing Automation, Practical: Google Analytics and Digital Advertising Campaign Management |
Semester 4 | Content Strategy and Creation, Social Media Analytics, Email Marketing Automation, Digital Marketing Planning and Strategy, Practical: Content Creation and Social Media Analytics |
Semester 5 | Search Engine Marketing (SEM), Affiliate Marketing, Influencer Marketing, Digital Marketing Project Management, Practical: SEM Campaign Management and Affiliate Marketing Setup |
Semester 6 | Digital Marketing Analytics and Reporting, Conversion Rate Optimization (CRO), Customer Relationship Management (CRM), Practical: Digital Marketing Analytics and Reporting |
Semester 7 | Digital Marketing Research and Development, Digital Marketing Portfolio Development, Internship: Digital Marketing Agency or Company |
Semester 8 | Final Project in Digital Marketing, Emerging Trends in Digital Marketing, Thesis/Research Project |
- Digital Marketing Fundamentals: Understanding of core digital marketing concepts and strategies.
- Search Engine Optimization (SEO): Proficiency in SEO techniques to improve website rankings.
- Social Media Marketing: Skills in managing social media campaigns and building online communities.
- Content Marketing: Ability to create and distribute engaging content.
- Digital Advertising: Knowledge of digital advertising platforms and campaign management.
- Web Analytics: Competency in using web analytics tools to measure campaign performance.
- Google Skillshop Certifications (e.g., Google Analytics, Google Ads): Industry-recognized certifications from Google.
- HubSpot Inbound Marketing Certification: Certification in inbound marketing methodologies.
- Facebook Blueprint Certifications: Certifications focused on Facebook marketing.
- Hootsuite Social Marketing Certification: Certification specializing in social media management.
- M.Sc. in Digital Marketing: Advanced study in digital marketing strategies and analytics.
- MBA in Marketing (with a Digital Marketing specialization): Combining digital marketing expertise with broader business management skills.
- M.S. in Data Analytics: Specializing in data analysis for marketing purposes.
Duration | Roles and Responsibilities | Salary Range | |
0-3 years | Digital Marketing Executive | ₹3,00,000 – ₹5,50,000 per annum | |
3-5 years | Digital Marketing Manager | ₹5,50,000 – ₹8,50,000 per annum | |
5-10 years | Senior Digital Marketing Manager | ₹8,50,000 – ₹14,00,000 per annum | |
10+ years |
| ₹14,00,000+ per annum |
Fee Structure Per Academic Year
| Tuition Fee | Miscellaneous Fee | Scholarship | ||
| 150000 ₹ | 10000 ₹ | Above 90% – 30000 ₹ | Between 80-90% – 15000 ₹ | Between 70-80% – 7500 ₹ |
