M.Sc. Digital Marketing
This Course Structure is Curated as per the NEP-2020 Guidelines
Course Overview
The M.Sc. Digital Marketing program at Malla Reddy Vishwavidyapeeth, Hyderabad, is a postgraduate program designed to provide advanced knowledge and hands-on training in the strategic planning, implementation, and analysis of digital marketing campaigns.
This program focuses on equipping students with the theoretical knowledge and hands-on skills from the 1st semester itself. The curriculum focuses on advanced search engine optimization (SEO), social media marketing strategies, content marketing and analytics, email marketing automation, web analytics and data visualization, digital advertising and campaign management, and emerging trends in digital marketing. Students gain practical experience in developing and executing comprehensive digital marketing strategies, analyzing data using advanced tools, managing digital marketing campaigns, and adapting to the dynamic digital landscape.
Graduates of this program emerge as ‘Advanced Digital Marketing Professionals’, enabling them to pursue further higher studies & do research in Digital Marketing along with plenty of job opportunities globally. This program equips graduates to work as digital marketing managers, marketing directors, digital marketing consultants, and chief marketing officers in various organizations.
Course Details
Description: 2 Years Degree Program
No. of Credits: 80 minimum and as specified
Academic Qualification: A Bachelor’s degree in B.Sc. Marketing/Business Administration/Mass Communication/Journalism/Computer Science/Information Technology or equivalent OR a B.B.A. (Bachelor of Business Administration) or equivalent with at least 50% aggregate marks from a recognized university.
Semester | Name of the Subject |
Semester 1 | Advanced Digital Marketing Strategy, Advanced Search Engine Optimization (SEO), Advanced Social Media Marketing, Content Marketing Analytics and Strategy, Research Methodology in Digital Marketing, Practical: Advanced SEO Techniques and Social Media Campaign Management |
Semester 2 | Digital Advertising and Programmatic Buying, Marketing Automation and CRM, Web Analytics and Data Visualization, Mobile Marketing and App Analytics, Practical: Programmatic Advertising and Marketing Automation Setup |
Semester 3 | Digital Marketing Analytics and Reporting, Conversion Rate Optimization (CRO) and User Experience (UX), Digital Marketing Project Management, Practical: CRO Analysis and Digital Marketing Reporting |
Semester 4 | Digital Marketing Research and Development, Digital Marketing Portfolio Development and Strategy, Thesis/Research Project |
- Advanced Digital Marketing Strategies: Mastery of advanced digital marketing strategies, including integrated marketing communications, customer relationship management (CRM), and marketing automation.
- Digital Marketing Analytics and Measurement: Expertise in using advanced analytics tools and techniques to measure campaign performance, analyze data, and derive actionable insights.
- Content Marketing and Strategy: Advanced skills in content strategy, creation, and distribution across multiple platforms.
- Digital Advertising and Programmatic Buying: In-depth knowledge of digital advertising platforms, programmatic buying, and campaign optimization.
- Social Media Marketing and Analytics: Advanced understanding of social media marketing strategies, analytics, and community building.
- Research and Development: Ability to conduct research and contribute to the field of digital marketing.
- Advanced certifications in specific digital marketing platforms (e.g., Google Analytics 4, advanced Google Ads certifications, advanced social media advertising certifications). Look for certifications that demonstrate expertise in data analysis, marketing automation, or specific industry applications of digital marketing.
- Ph.D. in Marketing (Digital Marketing focus): Research-oriented career in academia or industry.
Duration | Roles and Responsibilities | Salary Range |
0-3 years | Digital Marketing Specialist (Post-Grad), Marketing Analyst (Digital Focus), SEO/SEM Specialist (Advanced) | ₹5,00,000 – ₹8,00,000 per annum |
3-5 years | Digital Marketing Manager, Marketing Consultant (Digital), Digital Marketing Strategist | ₹8,00,000 – ₹12,00,000 per annum |
5-10 years | Senior Digital Marketing Manager, Head of Digital Marketing, Digital Marketing Director | ₹12,00,000 – ₹20,00,000 per annum |
10+ years | Chief Marketing Officer (CMO), VP of Marketing (Digital Focus), Digital Marketing Consultant (Expert) | ₹20,00,000+ per annum |
Fee Structure Per Academic Year
| Tuition Fee | Miscellaneous Fee | Scholarship | ||
| 125000 ₹ | 10000 ₹ | Above 90% – 25000 ₹ | Between 80-90% – 12500 ₹ | Between 70-80% – 6250 ₹ |
